VeroMLR uses AI to review your pharmaceutical promotional materials against source references and the ABPI Code of Practice. Every claim checked. Every source verified.
| Endpoint | Material | Source | Status |
|---|---|---|---|
| Overall response rate | 58.3% | 58.3% | — |
| Median PFS (months) | 12.7 | 11.2 | — |
| Median OS (months) | 24.6 | 24.6 | — |
| Grade ≥3 AEs | 32% | 36% | — |
VeroMLR handles the technical review workload so your Medical, Legal and Regulatory reviewers can focus on the decisions that matter.
Every claim in your promotional material is extracted, identified and validated against the referenced source documents. Pass or fail, with a clear rationale.
Data tables and statistical claims are cross-referenced cell by cell against the original source. Discrepancies are flagged instantly.
Materials are assessed against the ABPI Code of Practice, helping you identify potential compliance risks before they reach the review meeting.
An integrated AI assistant that answers your ABPI Code questions and provides relevant PMCPA case precedent during the review process.
Upload your promotional material as a PDF and receive a comprehensive review across all pages, claims, images and data presentations.
Approve or reject AI findings, re-verify individual claims, and build a clear audit trail of your review decisions.
VeroMLR fits into your existing workflow. No complex onboarding. No disruption to your current process.
Upload your promotional PDF along with the source references. VeroMLR supports multi-page documents of any length.
VeroMLR extracts each claim, checks it against source documents, validates data tables and assesses ABPI Code compliance.
Review each finding, approve or reject the AI assessment, ask questions with Ask Vero and export your completed review.
Vero was founded by pharmaceutical consultants who have spent years in the MLR review process. We understand the pressures of tight timelines, high volumes of promotional content and the need for accuracy at every stage.
VeroMLR was built to solve a specific problem. The technical review of promotional materials against source references and the ABPI Code is time-consuming, repetitive and prone to human error when done at scale. Our AI handles this technical workload, so reviewers can focus on the judgement calls that genuinely require human expertise.
We are based in the United Kingdom and our platform is purpose-built for the UK regulatory environment, with the ABPI Code at its core.
Request a demo and we will walk you through the platform using your own materials.